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Coinbase announces multiyear partnership with NBA and WNBA
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Major cryptocurrency exchange Coinbase has inked a deal with the National Basketball Association giving the platform the opportunity to educate basketball fans on crypto.
In an Oct. 19 announcement, Coinbase said it would become the exclusive cryptocurrency platform partner of the National Basketball Association, or NBA, Women’s National Basketball Association, NBA G League, NBA 2K League and USA Basketball as part of a multiyear sponsorship deal. According to the NBA, Coinbase will create “unique content, innovations, activations and experiences” for basketball fans to learn about the crypto space, as well as be a partner of the WNBA Commissioner’s Cup, the USA Basketball men’s and women’s national team exhibition tours, and the NBA G
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