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15.11 - 03:19
Hong Kong-based Startup Animoca Brands Increases Shares in Kikitrade to Deepen Partnership
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blockchain.newsFollowing the social investment platform, Kikitrade's plan to widen its participation in the blockchain gaming (GameFi) and non-fungible token (NFT) market, a Hong Kong-based startup company Animoca Brands has increased its shareholding in the firm to become the second-largest shareholder.
GameFi, also known as play-to-earn (P2E) games, has seen a recent upsurge enough to dominate the blockchain market for the past several quarters.
With comprehensive financial infrastructure, Kikitrade and Animoca Brands plan to promote new and upcoming GameFi projects with mutual cooperation.
Sean Tao, Co-founder and CEO of Kikitrade, said:
«The Kikitrade and Animoca Brands partnership is a turning point for enabling mass adoption of GameFi. With its
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