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Rarible and Adobe form partnership aimed at protecting NFT creators
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Software giant Adobe is trying to make it easier for nonfungible token, or NFT creators to prove they are the artists behind their work by linking social media profiles and crypto wallet addresses.
In an Oct. 26 announcement, NFT marketplace Rarible said it would be partnering with Adobe, allowing token creators to display the software company’s Content Credentials to verify the authenticity of the digital content. According to Adobe, this feature can add an NFT creator’s wallet address and social media information to the Content Credentials metadata of tokens listed on Rarible, helping “to fight misinformation with attribution and verifiable truth of content.”
As a member of Adobe’s Content Authenticity Initiative alongside the BBC, Getty
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