AI proposal sparks conflict in Hollywood as SAG-AFTRA goes on strike
Artificial intelligence (AI) has crept into another arm of Hollywood, sending the industry into an ongoing debate over its usage as Duncan Crabtree-Ireland, the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) chief negotiator, revealed a proposal from Hollywood studios.
During a press conference on July 13 in which Hollywood actors confirmed they were going on strike, Crabtree-Ireland revealed a proposal from Hollywood studios, which included an AI proposal previously featured in the statement made by the Alliance of Motion Picture and Television Producers (AMPTP) after futile negotiation efforts.
The AMPTP mentioned in its statement that it put forth a “groundbreaking AI proposal” aimed at safeguarding the digital likenesses of SAG-AFTRA members.
A SAG-AFTRA TV/Theatrical/Streaming Strike has been ordered effective July 14, at 12:01 a.m. Additional details are forthcoming. The Strike Order can be found here: https://t.co/NFBM7lLGTs pic.twitter.com/SGjmR0BPeu
When questioned about the proposal in the press conference, Crabtree-Ireland responded by stating that the recently presented AI proposal suggested that background performers should undergo scanning, receive payment for a single day, and grant companies complete ownership over the scan, image and likeness.
These companies would then have the unrestricted right to utilize it indefinitely for any project without seeking consent or providing compensation. Crabtree-Ireland expressed skepticism about labeling this proposal as groundbreaking and advised reconsidering such a perspective.
Related: ‘AI helps traders utilize more intuitive strategies,' says exchange
The strike by SAG-AFTRA, which is a follow-up to the already existing
Read more on cointelegraph.com
