16 tips to help blockchain companies refine their marketing messages

cointelegraph.com:

Word about blockchain technology’s benefits has penetrated the global marketplace, so now’s the time for blockchain businesses to begin deliberately refining and sharing their marketing messages. Like other service businesses, blockchain companies have to find effective ways to explain why their service in particular is the right choice for a potential client’s unique needs. However, unlike service companies in other industries, in many cases, blockchain leaders will be marketing a service that B2B clients may be intrigued by but don’t understand well.

Marketing a business always takes a lot of hustle, and blockchain technologies will likely need to blend traditional marketing methods focused on their own unique benefits with new strategies to make B2B clients outside the industry excited about what blockchain can do. Below, 16 members of Cointelegraph Innovation Circle share tips to help blockchain companies improve their marketing strategies to attract and land potential clients.

Solve a problem for businesses. One of the challenges in the blockchain category is that it is quite technical, and it sometimes requires a heavy lift for businesses to implement solutions. All that is to say, don’t market half-baked solutions to business leaders; truly put yourself in their shoes, solve a problem for them and then package that as a service or product that their businesses can easily deploy. – Mark Soares, Blokhaus Inc.

Understand the challenges that your potential clients are facing and how your blockchain technologies can really help solve them. Pitch the key value your project can bring to businesses. Start an experimental program before scaling it, and let the outcome and data speak for themselves. – Cindy Jin, Mintology

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