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WWE inks deal with Fox and Bento Box to launch NFT marketplace
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economictimes.indiatimes.comWWE has inked a deal with Blockchain Creative Labs to launch an NFT marketplace soon. It is an exclusive multi-year agreement for licensed digital WWE tokens and collectibles. Blockchain Creative Labs is the new non-fungible token (NFT) business and creative studio formed by FOX Entertainment and Bento Box Entertainment. The partnership marks Blockchain Creative Labs’ first-ever content alliance with an external property beyond FOX. In its collaboration with Blockchain Creative Labs, WWE will create authentic NFTs for the company's entire catalog of digital assets, including WWE superstars and iconic moments from past and present. It will also include premier events like SummerSlam and Wrestlemania.
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