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LA's Staples Center is changing its name to Crypto.com Arena in a reported $700 million deal
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markets.businessinsider.comLos Angeles' storied Staples Center sports venue is getting a new name — Crypto.com Arena.
The Singapore-based crypto platform scored the marketing slam-dunk by signing a deal with the venue's owner AEG for 20-year naming rights, the companies said Tuesday.
On December 25, the official home of NBA team Los Angeles Lakers will change its logo and in-arena signage for its face-off with the Brooklyn Nets.
Three other professional sports teams — the NBA's LA Clippers, the NHL's LA Kings and WNBA's Los Angeles Sparks — also host their games in the stadium, which has been called the «Staples Center» since it opened in 1999.
Crypto.com shelled out more than $700 million for the rights, the Los Angeles Times reported, citing sources familiar with the
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