Realizing the growing demand for cryptocurrencies and various crypto products, Visa is now moving forward with a global crypto advisory practice to help clients.
Reportedly, Head of Crypto at Visa, Cuy Sheffield stated,
“We think it’s a critical role for Visa to play to help be this bridge between banks and the crypto ecosystem. Every bank should have a crypto strategy.”
As per the payment processor, the crypto advisory practice will work alongside its consulting and analytics group to advise banks on their crypto strategy and execution. It will also provide assistance to banks in building dedicated crypto teams. One of the banking clients already using Visa’s crypto advisory services was UMB Bank, as noted by the company.
Notably, though Visa
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