Visa announces new crypto consulting service for merchants and banks
cointelegraph.comPayments giants Visa is launching new consulting and advisory services in a move to help its clients navigate the world of cryptocurrencies.
The firm said on Dec. 8 that its crypto advisory practice, housed within its consulting and analytics division, will offer advice to financial institutions, retailers and other firms on everything from rolling out crypto features and exploring nonfungible tokens, to developing wallets for central bank digital currencies.
According to Visa, part of banks' interest in cryptocurrencies is in remaining competitive. Citing a recent in-house study, Visa said that “40% of crypto owners surveyed report they would be likely or very likely to switch their primary bank to one that offers crypto-related products in
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