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This Diwali, invest like Big B and Ranveer Singh! Do some gold shopping, crypto-style
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Diwali, two of Bollywood’s leading men are pitching another option during India’s annual gold shopping spree: cryptocurrencies. India’s top two crypto platforms have each tapped stars — one, Amitabh Bachchan, may be the most famous Indian actor of all time — to promote cryptocurrencies as a superior and easy investment ahead of Dhanteras, the most auspicious day in the Hindu calendar to buy gold or start new ventures.
Indians have expanded their Diwali investments to include stocks, real estate, diamonds and other assets. Cryptocurrency exchanges like Bangalore-based CoinSwitch Kuber and CoinDCX are touting Bitcoin as another option.
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