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Celebs endorsing crypto firms must check claims or face action: ASCI head
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economictimes.indiatimes.comCelebrities must do their due diligence before endorsing cryptocurrency companies as they could be held accountable for misleading claims, Subhash Kamath, chairman of the Advertising Standards Council of India told ET. This comes amid an ad blitz by crypto companies such as CoinSwitch Kuber, CoinDCX and others during the ongoing T20 World Cup.
The ads, especially those that aired during the India-Pakistan match on Sunday, sparked heated debates online about some of their claims, and whether they came with adequate disclaimers. “Cryptocurrency is a very new concept and not everyone understands it fully yet.
Celebrities really need to do their due diligence when backing a claim. Because if it’s found misleading, they can be held accountable
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