SIMBA Chain and Alitheon Partner to Deliver End-to-End Authentication & Verification

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South Bend, Indiana, 23rd February, 2023, Chainwire

SIMBA Chain, the builder of Blocks, an enterprise-grade platform that abstracts the complexities of blockchain development to make the innovative technology more accessible across multiple blockchains and services, today announces the integration of Alitheon, the provider of FeaturePrint®, the machine-vision-based solution for authentication and traceability of physical goods. 

The go-to-market partnering agreement enables Alitheon to provide its customers with the ability to certify the authenticity and take ownership of digitized physical items using the blockchain-based FeaturePrint® system. SIMBA will extend Alitheon’s FeaturePrint to its own customer base, allowing them to first authenticate, and then trace, physical products through the entirety of their commercial lifecycle. 

FeaturePrint® allows for immediate authentication of an item using a smartphone using an advanced optical AI technology that digitizes items. SIMBA provides the infrastructure to enable the omnipresent tracking of real-world items through the blockchain by tying each physical item issued by a manufacturer to a unique NFT which acts as the item’s digital twin. From here, both the NFT and the item can be tracked from warehouse to customer to second-hand buyer and beyond, eliminating the possibility of replication, fraud or counterfeiting. 

Bryan Ritchie, CEO of SIMBA Chain, said: “The global gray and black market and counterfeiting industry has proven to be highly resistant to modern day technical solutions designed to curb the problem, while physical