Actress Lindsay Lohan, rapper Akon and singer Ne-Yo have been forced to pay tens of thousands of dollars to settle claims they promoted crypto investments to their social media followers without disclosing they were being paid to do so. The group of celebrities, which also included rapper Lil Yachty, boxer and internet personality Jake Paul and adult film performer Michelle Mason, agreed to pay more than £325,000 ($400,000) to the US Securities and Exchange Commission (SEC). The celebrities were paid to promote crypto companies Tronix and BitTorrent to their millions of followers on social media.
None of the celebrities who paid fines admitted or denied the SEC's findings. Two other famous figures, rapper Soulja Boy and pop singer Austin Mahone, did not reach a settlement with the SEC. A spokesperson for Ms Lohan, who announced she was pregnant last week, said the actress was contacted in March 2022 and at the time was unaware of the requirement to disclose payment for promotion and agreed to pay a fine.
She returned the £8,141 ($10,000) she was paid plus interest and paid a £24,425 ($30,000) fine. Representatives for the other celebrities either declined to comment or did not return requests for comment. Major public figures including Matt Damon, Tom Brady and Reese Witherspoon have used their influence and massive social media following to promote cryptocurrencies in recent years.
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