The firm joins a host of mainstream companies such as Gatorade, Nike, Adidas, and Coca-Cola that have moved to secure their products and branding in the crypto/virtual sphere.

According to a June 13 Tweet from United States Patent and Trademark Office (USPTO) licensed trademark attorney Mike Kondoudis, Kraft Foods has locked in trademarks for Jell-O, Kool-Aid, Velveeta, Lunchables, Oscar Mayer, Philadelphia, and of course the Kraft brand.

The firm’s NFT and Metaverse trademarks cover a long range of potential services and products including a virtual restaurant where users can earn rewards and virtual assets, virtual food and drinks, NFTs and NFT-backed media, and marketplaces for virtual goods and NFTs.

Kraft Foods has filed trademark applications for ▶️ KRAFT▶️ JELL-O▶️ KOOL-AID▶️ VELVEETA▶️ LUNCHABLES▶️ OSCAR MEYER▶️ PHILADELPHIAcovering✅NFTs, NFT-backed media + Digital tokens ✅NFT Marketplaces ✅Virtual restaurants, foods + drinks #NFT #Metaverse #Web3 #Crypto pic.twitter.com/Nu42rkw04I

At this stage, it is unclear if Kraft will look to roll out any virtual offerings or promos soon, or if it is just looking to lock trademarks ahead of time. One of its brands already made a small play last year, however, with the beloved hot dog manufacturer Oscar Mayer auctioning off a pack of Dogecoin-themed “Hot Doge Wieners” via eBay in August 2021 that came with 10,000 free Dogecoins (DOGE).

Seth Green has finally been reunited with the Bored Ape Yacht Club (BAYC) NFT that was swiped from him via a phishing scam, with the Hollywood actor and Robot Chicken co-creator stating that Ape #8398 “is