Following Meta, Yahoo Announces Metaverse Activities in Hong Kong

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American web services provider Yahoo has announced that it is launching a series of metaverse activities in Hong Kong.

Yahoo plans to launch activities to explore the use of immersive advertising technologies. The company’s announcement comes a day after Meta Platforms announced similar plans to use Hong Kong as a testing ground to roll out several metaverse initiatives.

Yahoo’s announcement stated that the company will host virtual concerts and exhibitions on the popular metaverse platform Decentraland. They plan to feature local idols and artists and release a limited amount of non-fungible tokens (NFTs).

“Yahoo Hong Kong has always been providing a wide range of online services that are relevant to people’s daily lives, including using the latest technology to improve and enhance the user experience,” said Lorraine Cheung, head of the audience at Yahoo Hong Kong. “We hope to use the metaverse to connect people regardless of time and physical location.”

Yahoo is also launching an NFT exhibition called “The Abyss of Kwun Tong” this week in collaboration with local creators. The exhibition is about the iconic Hong Kong neighbourhood that has been transformed by redevelopment projects.

Other tech companies such as Meta and South Korea’s Samsung Electronics have also chosen Hong Kong as a testing ground to pursue metaverse-related activities.

Facebook, Instagram and WhatsApp's owner Meta announced on June 14 that the company will partner with local firms such as cafes, schools and art hubs to deliver “first-hand” metaverse experiences in the city. Another part of the plan is to explore the potential use of metaverse in daily life.

As part of the experience, Meta plans to host virtual reality (VR) exhibitions at local cafes