A German magazine has used artificial intelligence (AI) to simulate an interview with former Formula One driver Michael Schumacher and now his family said they’ll pursue legal action over the matter.
The German magazine Die Aktuelle released on April 14 promised “the first interview!” with Schumacher since he suffered a serious brain injury in a 2013 skiing accident.
While the magazine did add the line “it sounds deceptively real” to the front cover, the article contained a series of alleged quotes that were generated by AI which was revealed at the end of the article, much to the disgust of many fans.
To actually print on your cover “World Sensation!” “First Interview” and even on the pages only give little hints that it was a AI, it’s absolutely crazy
A spokesperson for Schumacher's family confirmed to ESPN and Reuters on April 20 that they will be taking legal action against Die Aktuelle.
The slated lawsuit follows a growing wave of regulatory movements involving AI as governments and courts grapple with how to deal with the rapidly developing technology.
Twelve European Union lawmakers have called for the “safe” and collaborative development of AI in a letter that asked for a universal set of rules on AI development.
Related: Midjourney, other AI devs strike back in court, claiming their material is not similar to artists
The lawmakers asked for a summit to be convened by European and United States leaders to discuss governing principles for the development, control and deployment of AI.
Others could be using AI to deceive in the business world. A financial regulator in California recently took action against multiple companies alleging one used AI to create an avatar that appeared as its CEO in YouTube videos.
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