FC Barcelona Partners with World of Women for NFT Collection
European football giant FC Barcelona has partnered with the non-fungible token (NFT) ecosystem World of Women to release the second piece in its 'Masterpiece' collection.
The NFT is titled 'Empowerment' and is inspired by Spanish football player Alexia Putellas. Widely known as Alexia, the celebrated professional footballer plays as a midfielder for Barcelona (Barça), which she captains, as well as for Spain's national team.
Both she and FC Barcelona are advocating for female empowerment in sports, as well as for gender equality and providing equal opportunities for women and girls in the industry.
Alexia has played for Barcelona since 2012: she has won seven league titles, seven Copas de la Reina, and two UEFA Women's Champions League trophies. Famously, she played a key role in the 2020–21 season when Barcelona won the Champions League as well as the continental treble, both being the firsts for the team.
Per the press release,
"The Club has collaborated with 'World of Women' in the creation of the digital artwork that commemorates the exceptional performance of the best player in the world in the Champions League semi-final of the 2021/22 season against Wolfsburg."
On April 22, 2022, a record 91,648 spectators witnessed Barça's victory, it added.
This one-of-one token was created by World of Women artist Rhiana Madeline who, according to the press release, is recognized for combining traditional fine art skills with novel technological software to "push the limits of human creativity" through digital art.
Madeline first created a three-dimensional sculpture of Alexia, then added digital painting, special effects, chants from Barça supporters, and lights from the crowd. The artist used gold to symbolize Alexia’s
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