China's Shanghai Unveils Action Plan to Forge a New Path in the Metaverse Tourism Industry

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Shanghai has taken a significant step in the realm of metaverse tourism with the release of the «Shanghai Action Plan for Creating a New Path in Metaverse Tourism (2023-2025)». The plan, unveiled by the Shanghai Municipal Bureau of Culture and Tourism, outlines the city's strategic focus on five key areas to propel the development of metaverse tourism in the coming years.

Recognizing Shanghai's immense potential in terms of its large-scale cultural and tourism consumer market, advanced digital infrastructure, diverse cultural and tourism applications, abundant creative resources, and thriving innovation and entrepreneurship culture, Shanghai aims to harness these advantages to foster the growth of metaverse tourism. Embracing the digital wave and technological revolution is crucial for Shanghai's tourism industry to enhance its overall competitiveness in the digital era.

The plan emphasizes the need to actively embrace the transformative experiences brought about by immersive technologies, the evolving spatial-temporal dimensions, and the industrial transformations driven by new technologies. To achieve these goals, Shanghai will launch five specialized initiatives under the plan: «Digital Tourism Infrastructure,» «Technological Breakthroughs,» «New Metaverse Tourism Scenarios,» «Digital Art Platforms,» and «Immersive Interactive Content.»

The «Digital Tourism Infrastructure» initiative will focus on accelerating the construction of key network infrastructure in designated areas, establishing new cloud platforms tailored for the tourism industry, promoting edge computing capabilities, and facilitating access to cultural resources through the development of international, industry, and local standards.

Under the