WWF UK gets backlash over ‘eco-friendly’ NFTs launching on Polygon
Global companies trying to make crypto assets a part of their marketing strategy have been met with a vast range of reactions from the public. In the latest incident, WWF UK was in the line of fire for raising awareness about endangered wildlife – with the help of NFTs.
The conservation group, recognized world over thanks to its panda-themed logo, announced the ‘Tokens for Nature,’ project launching on 3 February. The project will use NFTs on Polygon to raise awareness about endangered animals, while funds will reportedly go to support the group’s conservation efforts. What’s more, NFT holders can win special WWF experiences.
<p lang=«en» dir=«ltr» xml:lang=«en»>The countdown is officially on!We're launching our new eco-friendly NFTs, built on @0xPolygon, at 09:00 GMT on Thursday 3rd February.
This is your chance to support 13 of the most endangered species in the world
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