WhiteBIT signs up to sponsor Turkish Süper Lig champions Trabzonspor in a deal worth €4.5m

manchestereveningnews.co.uk:

WhiteBIT, the cryptocurrency exchange with Ukrainian roots, has recently entered into a huge sponsorship partnership with renowned Turkish football club Trabzonspor.

The partnership, worth €1.5m per season, will last for three years, during which WhiteBIT will be included in all Trabzonspor's marketing activities.

According to WhiteBIT’s CEO Volodymyr Nosov, WhiteBIT aim is to increase the popularity of digital currencies and the lucrative sponsorship deal is an ideal way to do that.

Since the beginning of 2022, the cryptocurrency exchange company has been rapidly moving towards its global expansion goals and development by acquiring more and more partnerships outside its native country and around the world.

In Ukraine, the company has partnered with several government agencies including the Ministry of Digital Transformation and the Ministry of Foreign Affairs and one of the biggest mobile operators — Lifecell.

The new sponsorship deal with the famous Turkish football club is the next logical step for WhiteBIT, as it has recently opened its first office in Turkey. The partnership with Trabzonspor allows the exchange to support sports development and strengthen its position in the Turkish crypto market.

Trabzonspor is a professional Turkish football club founded in 1967 in Trabzonspor, currently playing in the Turkish Super League. Trabzonspor is an eight-time winner of the Turkish Super League and the ten-time winner of the Turkish Super Cup.

The sponsorship deal is designed for three years and will end in the 2024-2025 football season. WhiteBIT is now a Back of Shirt Partner and the back of Trabzonspor players’ T-shirts are branded with the WhiteBIT logo.

The WhiteBIT brand will also participate in various