Web3 Quests Aim To Drive Fan Engagement At Real Life Events and Online
The crypto bull market may be driving a renewed interest in non-fungible tokens (NFTs) .
According to DappRadar, the NFT sector has seen a 50% surge in trading volume for the first quarter of this year, generating $3.9 billion in revenue. These findings indicate this has been the strongest quarter for NFTs since Q1 2023.
NFT hype is also sparking mainstream interest. Web3 quests in particular are gaining traction, as these interactive games are being implemented at different events this year.
A blog post from growth platform Intract explains that Web3 quests blend gaming elements with digital assets. This may create better user engagementsince a game’s narrative is told while digital assets are earned as rewards.
Although this is a fairly new concept, the popular music festival Coachella recently announced “Coachella Quests .” This is a loyalty game powered by the smart contact platform Avalanche that rewards festival-goers for participating in different Coachella experiences.
Paul Chodirker, Director of Enterprise Business Development for Ava Labs, told Cryptonews that the goal behind Coachella Quests is to increase and amplify digital participation.
“We want to bridge the digital world with the physical,” said Chodirker. “We believe Coachella is at the nexus of this hybrid, in-real-life experience.”
Chodirker explained that Coachella Quests allow fans to complete on-site and virtual challenges. Once tasks are completed, fans will earn “digital stamps, ” NFTs. Users will also earn token points called “XP,” which can unlock exclusive prizes and festival experiences.
Coachella Quests unlocks a new way for fans to experience the festival, powered by Avalanche
Read more on cryptonews.com
