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Visa is launching a new crypto advisory group to meet the needs of its partners and clients that are getting involved with the digital asset space.
The payment company's Global Crypto Advisory Practice will sit in its Visa Consulting & Analytics division, Visa said in a press release Wednesday. Visa said that its advisory group will be for financial institutions that are eager to attract or maintain customers with a crypto offering and for retail traders who are looking to delve into unique non-fungible tokens (NFTs) tied to assets as well as central banks exploring the digital space.
Visa surveyed 6,000 financial decision-makers across parts of the world and 94% were aware of crypto, according to a report they released
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