TIME Magazine will hold ether on its balance sheet as part of a deal for a metaverse newsletter with Galaxy Digital
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TIME Magazine will buy ether and produce metaverse-related content under a new partnership with crypto investment management firm Galaxy Digital.
The 98-year-old publication will add the cryptocurrency to its holdings for the first time and will launch a weekly newsletter titled «Into the Metaverse. It will also compile a TIME 100 Companies list for metaverse-related firms and feature educational resources on a new section of its website.
TIME said the transaction was financed entirely through the ethereum blockchain. Earlier this year, the magazine began accepting cryptocurrencies for digital subscription payments. It has been holding bitcoin since April after being paid in the cryptocurrency for a deal with Grayscale.
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