The Sandbox co-founder explains how the metaverse has evolved for brands: Web Summit 2022
The building of the metaverse is an ongoing process. Sebastien Borget, the co-founder of The Sandbox metaverse, even called the future of the metaverse evolving.
Speaking to Cointelegraph's Gareth Jenkinson at the Web Summit tech conference in Portugal on Nov. 3, Borget said that what we see today in the Sandbox is “the natural evolution of things” after almost a decade of work. The evolution of the metaverse, particularly the way brands engage with users, has accelerated at rapid speed.
It’s this fast-paced development that has investors pouring billions of dollars into metaverse projects across the space.
“We're now seeing in the Sandbox with more than 200 studios around the world that are building on a daily basis.” Borget said in reference to the new tools being released for creators
A photo dump from @WebSummit Toto Wolff, @KristinaLCorner, @IOHK_Charles, @borgetsebastien, @gazza_jenks : @JoseValBal pic.twitter.com/nfZ9qqSNAw
Many of these studios include iconic, mainstream brands that have found value in engaging with users on a digital plane. Household names such as Gucci, the Walking Dead series, Katy Perry, Snoop Dogg and more have joined in metaverse investment or participation.
Borget said that often a big frustration of consumers that they can’t create alongside the big names they love. This is something that the metaverse allows as it progresses.
Aside from the value of top tier brands and big name celebrities popping up in digital words, Borget said something to highlight is the actual users.
Any evolution of a digital platform cannot be made without active users engaging with the new tools and experiences. User needs and complaints shape what the future of a given online space will look like.
The fireside chat
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