The phygital fashion revolution
Web3 is making waves in the world of fashion. This technology has the potential to revolutionize the way we shop, create and engage with fashion in a way that is more inclusive, sustainable and fun.
One of the biggest benefits of Web3 for fashion is its ability to connect the physical and digital realms. This is known as “phygital fashion.”
Brands like RTFKT (recently acquired by Nike) are leading the charge, offering a wide range of digital wearables along with augmented reality experiences and physical activations. Snapchat’s “Dress Up” feature already allows you to tap into augmented reality shopping experiences right from your couch. It may not be long until other services such as Zoom and Google Meet offer augmented reality wearable features that tap into their users’ collection of phygital goods.
Imagine walking into a clothing store and being able to scan a garment with your phone to learn more about its history and materials, and even see how it looks on different body types. Or, what if you could use augmented reality to try on clothes without ever having to undress? Web3 technology can serve as the foundation for a variety of advancements in fashion.
Web3 also has the potential to revolutionize fashion’s supply chain transparency. In a world where fast fashion is common and labor practices can be murky, Web3 can help consumers make more informed choices about the clothes they buy.
For instance, Web3 technology can be used to create a decentralized database of information about where, how, and by whom a garment was made. This information can be easily accessed by consumers, allowing them to make more ethical and sustainable fashion choices.
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