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The National Football League Players Association (NFLPA) and DraftKings have partnered to launch gamified non-fungible tokens for the 2022-2023 season,<a href=«https://www.draftkings.com/about/news/2021/12/the-nflpa-and-draftkings-unveil-plans-for-gamified-nft-collaboration/?wpsrc=» https: markets.businessinsider.com target="_blank"> DraftKings press release
.As part of the deal, DraftKings will hold licensing rights for active NFL players, and the NFTs can be minted using a player's name, image, and likeness. Consumers can expect to use these collectibles on the DraftKings server, and also buy and sell them on other platforms.
«The future of fandom is unfolding in front of us, and few
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