The Dos and Don’ts of Crypto Press Release Distribution: Avoid These Mistakes

cryptonews.com:

You just created an exciting new cryptocurrency startup. Or launched a groundbreaking new NFT collection. Perhaps your blockchain company just closed a major funding round. understandably, you want the world to know about your awesome achievements.

What better way than sharing the news through a press release distribution service?

Yes, while press releases can be a powerful tool for crypto projects to build credibility and drive awareness (alongside other methods such as social media and through grass-roots forums). However, there are right and wrong ways to share announcements. Get it right, and you’ll massively amplify your message and squeeze every last bit of juice out of your story. Get it wrong, and you’ll almost certainly be doing more harm than good.

As such, without the proper strategy, you risk wasting money (and time) on ineffective campaigns – either that or you’re simply turning journalists off with too much promotional content or a lack of anything newsworthy.

So before blasting your next big news, let’s review some dos and don’ts for effectively crypto press release distribution . Follow these guidelines and your releases will be well on their way to connecting with the audiences that matter most.

Journalists receive hundreds of press releases each day. To stand out from the noise, your announcement needs an intriguing news hook reporters want to cover.

Instead of overtly promoting your product or achievements, focus on shaping releases around story angles tailored to crypto news outlets.

For example, if your startup has a new feature that improves DeFi security, focus the headline and opening paragraph on recent spikes in hacking incidents and how your solution addresses this industry pain point.