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The crypto industry is still waiting for its ‘iPhone moment’
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This year, a great crypto cycle has played out with new all-time highs, euphoria and mainstream media paying lip service to the crypto trend du jour. However, the uncomfortable truth for us in the industry is that crypto is no more present in most people’s daily lives than it was in 2017. Four years have passed — what stalled its progress?
2017 marked my first professional foray into the blockchain space when I joined Crypto.com (then known as Monaco) as its first chief marketing officer. The company grew to become one of the largest crypto service providers and fiat-to-crypto gateways in the world.
During that time, the crypto space changed. Payments are much less of a focus and many of the projects aimed at crypto adoption have been
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