Starbucks announces NFT experience: Nifty Newsletter, Sept. 7–13
In this week’s newsletter, read about how Sony Music Entertainment is preparing to venture into nonfungible tokens (NFTs). Check out how car manufacturer Ford is on the way to entering the Metaverse and how coffee chain Starbucks plans to launch NFT rewards through a program called Starbucks Odyssey.
In other news, learn about how the Japanese government used NFTs to reward public servants who excelled in using digital technology to provide local solutions. And, don’t forget about this week’s Nifty News roundup featuring a little league baseball card featuring Meta founder Mark Zuckerberg.
Sony Music Entertainment showed interest in NFTs by applying for trademarks that cover music and artists under Columbia Records, a label owned by Sony Music. Trademark attorney Mike Kondoudis announced that the application covers both audio and video recordings that feature live performances.
According to Kondoudis, the company plans to use the trademark for NFT-backed media, music and podcast production and artist management and music distribution services. Apart from this, the application also includes marketing, advertising and distribution for podcasts and audio-visual recordings.
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Car manufacturer Ford Motor Company is making its preparations for the Metaverse and NFTs. The car company filed 19 major trademark applications across its car brands. The applications cover various products such as Mustang, Escape, Expedition and F-150 Lightning.
The company also plans to create downloadable digital goods like vehicle parts. Apart from this, the car manufacturer showed that they may be planning to create a marketplace that features various NFTs and digital collectibles.
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Coffee chain Starbucks said that
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