Square changes name to Block
finextra.comOver the years, various other "blocks" have been added, including the Cash App, Tidal music streaming service and the crypto and blockchain-focused TBD54566975.The name change to Block distinguishes the corporate entity from its businesses and there will be no organisational changes, with Square, Cash App, Tidal, and TBD54566975 keeping their brands.Square Crypto, a separate initiative dedicated to advancing bitcoin, will change its name to Spiral.Says a statement: "The name has many associated meanings for the company — building blocks, neighborhood blocks and their local businesses, communities coming together at block parties full of music, a blockchain, a section of code, and obstacles to overcome."Adds Dorsey: "Block is a new name, but
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