Sneakmart's MetaKicks Features The World's First Mystery NFT Sneakers Box Collection

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Paris, France, 23rd January, 2022, Chainwire

Sneakmart solidifies its position in the streetwear industry through a dedicated focus on non-fungible tokens (NFTs). Additionally, the launch of Metakicks, an NFT mystery sneakers box collection, adds a new dimension through limited-edition footwear with Web3 implications. 

Sneakmart, the French startup-up with a mobile-first focus on streetwear, is at the center of the ever-expanding limited-edition sneaker industry. Just last year, sneaker madness yielded a 6 billion resale market as collectors and enthusiasts buy and resell these limited-edition pairs on secondary markets. It is not uncommon to see sneakers go up three times in value or more due to scarcity, supply, and demand. 

However, Sneakmart also acknowledges the industry is at the forefront of a tremendous change. Non-fungible tokens, or NFTs, make inroads across many industries, including streetwear. They have evolved from digital artwork and collectibles to a status symbol worn proudly by its owner. Combining the sneaker madness with NFT technology has yielded the birth of Metakicks, a mystery sneakers box collection. 

Sneakmart CEO and co-founder Anthony Debrandt explains:

"Sneaker addicts love to collect and wear a lot of sneakers. Everyone loves sneakers today, everyone wears them. With Metakicks, we want to give the opportunity to start collecting digital sneakers through unique designs."

Venturing into digital sneakers and accessories through NFT technology is the next frontier for the streetwear industry. Nike's involvement - through the acquisition or RTFKT for several hundred million dollars - illustrates the change on the