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S. Korean Artist Management Firm Hybe Eyes Expansion into NFTs
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blockchain.newsSouth Korea-based Hybe Co. is planning to expand its marketplace for non-fungible tokens (NFTs) by collaborating with celebrities not managed by the company.
Hybe — one of South Korea’s top K-pop management agencies — manages pop superstars like BTS and Justin Bieber, Ariana Grande and J Balvin through its U.S. branch- will partner with Dunamu for this venture.
Dunamu runs South Korea’s largest crypto exchange and will create a new platform for the sale and trade of NFTs, starting with photo cards of Hybe artists, including BTS members.
Although payment methods for buying and selling NFTs on the new platform have not been decided yet, Hybe’s NFT business is expected to debut in the first half of next year.
Hybe said in an interview with
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