A familiar face is back in the cryptocurrency ecosystem. Enticed by the prospect of quick profits in a rapidly appreciating asset class, retail investors are returning for a second innings to the crypto ecosystem. The 2017 bull run in crypto markets was largely powered by retail investors. At that time, their entry helped bump Bitcoin (BTCUSD) into mainstream consciousness and spiked its price volatility. But the circumstances this time around may be different.
Following a price coma that lasted more than two years, Bitcoin has become a popular investment tool with mainstream investors thanks to digital platforms. Google searches for Bitcoin have reached crypto mania levels, and trending Twitter topics have helped highlight price surges for
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