Project bridges Web 2.0 and Web 3.0 spurring on the creator economy

cointelegraph.com:

Without a doubt, the internet has transformed how the world could receive information, from reading news on Twitter, instead of picking up the daily paper to communicating with friends from around the world through instant messaging. As significant as the contributions of the internet have been, these developments have resulted in an entirely new concern, which one can define in three words — monopolization of power.

Although the internet has low barriers to entry for anyone to begin participating in, fewer than a dozen megacorporations have dominated the digital space. Since social media platforms have so much authority, users willingly give their information to access this community. Therefore, while these platforms are free to use, they do come at a price.

As the world enters a period where the creator community takes reign, monolithic control impacts the viability of producers to make an honest living with their work. This is often likened to platforms taking a cut of profits. The result is that many look to decentralized social networks as a means for users to retain full control of their assets and enable profile monetization. Doing so becomes a possibility due to Web 3.0 allowing users to own information and cryptocurrencies and giving them an opportunity to transact in a decentralized manner in a development that may be larger than the internet itself.

PIP aims to address these concerns by adding Web 3.0 functionality to traditional social media platforms as a bridging solution. The project will effectively provide the billions of people already engaging on these platforms with these features through a single browser extension. As a bridge, there will be no need to create new infrastructure when a cryptocurrency is