According to a July 11 announcement, this virtual version of the Playboy mansion will feature a host of gaming, social and programmed events, along with future NFT collectible releases from the firm.

Iconic and raunchy “lifestyle brand” Playboy has teamed up with NFT-based Metaverse gaming platform The Sandbox to launch the “MetaMansion.”

Anybunny home? We're teaming up with none other than.... @playboy! ‍♀️Together, we will be creating a Playboy MetaMansion social game inside #TheSandbox with #NFT collectibles & special experiences for the Rabbitar @PlayboyNFTs community! pic.twitter.com/3l6Wq6ncvt

The MetaMansion also builds on Playboy’s Rabbitars NFT project, which consists of 11,953 tokenized bunny avatars that went for around $800 apiece in October 2021. Hodlers of these NFTs will soon be able to access exclusive experiences at the virtual mansion. However, the specifics and the launch date have not yet been detailed.

At the time of writing, the floor price for the Rabbitar NFTs on OpenSea sits at 0.19 Ether (ETH) or roughly $206, marking a 74.25% decrease since launch in October.

The Sandbox also stated that users would be able to snap up neighboring NFT land plots to the MetaMansion later this quarter. If anything from recent history is to go by, there could be strong demand for the land, given that someone paid $450,000 just to be Snoop Dogg’s neighbor in The Sandbox-based “Snoopverse” in December.

“Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success,” said The Sandbox COO and co-founder Sebastien Borget.

Playboy first delved into NFTs in April last year after it rolled out a series of tokenized