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Nike buys virtual shoe studio RTFKT as more big brands position themselves for metaverse push
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RTFKT
Sportswear heavyweight Nike is extending its reach into the metaverse by acquiring RTFKT, a startup that designs virtual sneakers and collectibles.
Nike in a statement Monday didn't disclose the purchase amount for the NFT-based studio that was founded last year.
«We're acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike's digital footprint and capabilities,» John Donahoe, Nike's president and CEO, said in the statement.
RTFKT, pronounced «artifact,» has quickly gained a following in the NFT and sneaker worlds after being formed by three friends in January 2020, as the COVID-19 outbreak was
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