Nansen admits neglecting DeFi plans during the NFT craze

cointelegraph.com:

Despite the general downturn in the cryptocurrency markets throughout the year, Ethereum (ETH) blockchain analytics platform Nansen has continued to report impressive growth numbers.

CEO and co-founder Alex Svanevik recently spoke about Nansen’s growth, highlighting that the company has registered over 130 million addresses and has grown 30% despite the crypto downturn. Svanevik credited much of his success to the value of blockchain platforms, notably those based on Ethereum.

Cointelegraph reached out to Nansen's Andrew Thurman for more insight into the company’s success. Thurman, a Simian psychometric enhancement technician, explained that after the nonfungible tokens (NFT) craze, Nansen realized it would be a big area for the company and became its most popular section. He added:

With Nansen's client base continuing to rise, Thurman added that the firm is definitely seeing a shift in favor of business clients (B2B). He explained that at the end of the year, Nansen will most likely have more B2B earnings than individual sales, which was precisely the opposite last year. As a result, Thurman said that Nansen must change their approach if they want to expand and satisfy the increasing user demand.

On its growth plan, Thurman spoke about the platform's creation of a new yet-to-be-launched portfolio product that will allow customers to keep track of their assets across 40+ blockchains and over 400 DeFi platforms in addition to the recently announced research project dubbed Alpha.

When asked what advice he would give to other firms wanting to follow in their footsteps, Thurman responded:

Related: Crypto users spent $2.7B minting NFTs in first half of 2022: Report

Founded in 2020, Nansen is a blockchain analytics platform for