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Metaverse property mogul touts 10-fold appreciation in virtual real estate portfolio: 'It's all about the location'
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markets.businessinsider.comTokens.com
The head of Tokens.com foresees investment in virtual land paying off big as companies ramp up product ads and events in the growing metaverse ecosystem, according to USA Today.
Andrew Kiguel, CEO of crypto-asset investment firm Tokens.com, estimated his metaverse portfolio is valued at 10 times more than his purchase price, USA Today said in a report published Wednesday.
«It's all about the location,» he told the newspaper, saying that land in the core of a virtual downtown is key. «The more visitors who come, the more valuable the land, and the more a retailer and advertisers will be willing to spend to reach those people.»
Toronto-based Tokens.com acquired a 50% stake in Metaverse Group in October for $1.7 million, then
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