Metaverse community with 3M users adds utility with FIFA World Cup 2022™ collaboration

cointelegraph.com:

Metaverse definitions are widely disputed. So it’s not surprising that most of the world is confused. Is there just one digital world or are there many? Will the metaverse supplement the real world or will it be the physical world supplementing the digital one? Unfortunately, despite so many questions circulating about the metaverse, looking at the current landscape of projects going live will provide few answers.

At present, many projects are looking at metaverse hype, in general, as an opportunity to attract users into their online community with short-term incentives like money-making opportunities and flashy digital collectibles. Therefore, despite users needing to learn what the metaverse is and how it will benefit them, most are still joining these projects out of curiosity.

While initial excitement is good, excitement doesn’t build and sustain long-lasting communities. Instead, long-lasting communities are built out of true value and strong connections. With this in mind, the projects showing the most potential are the ones that recognize metaverse uncertainty as a real opportunity to educate the public.

Upland is one project that recognizes the metaverse and the ongoing opportunity for educating and building real communities; it is one of the largest virtual property strategy games that is mapped to the real world. In Upland, fans learn how to participate and contribute to its virtual community-driven environment. In addition to showing its players a new world of gaming with engaging real estate gameplay, Upland's wide variety of activities supports education efforts and connects fans together through existing communities like FIFA, the worldwide governing body for soccer.

Upland is currently working alongside FIFA