Man City announce partnership with Football Manager video game
manchestereveningnews.co.ukManchester City have announced a new partnership with Sports Interactive, the makers of the hugely popular computer game Football Manager.
SI - described in an official club statement as the 'world’s leading developer of sports management simulations' - has become an official partner of the club, the fifth new partnership to be announced this year.
City's statement read: "With Sports Interactive now an official partner of Manchester City, fans will be able to take them to glory as a fully licensed team in FM23, launching on Tuesday, November 8 th across all platforms."
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The news that Pep Guardiola's side can now be used in the game is an exciting development for gamers and City fans alike, while it is the latest off-field success for City.
City and the City Football Group have now announced five partnerships in 2022; in January Aldar Properties PJSC - the 'leading real estate developer and manager in the United Arab Emirates' - became the club’s official real estate partner, while a multi-year agreement with OKX to become the club’s new official cryptocurrency exchange partner was signed off weeks later.
Forbes reported that the latter deal was in the 'multi-million dollar range annually'.
LeoVegas Group became the club’s official betting partner in Europe and Canada, while a deal with Unilumin - who provided the ‘supersized LED’ two-tier digital display system at the Etihad Stadium - was renewed.
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