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Macy's is launching NFTs of its iconic Thanksgiving Day parade balloons
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markets.businessinsider.comIra L. Black/Corbis via Getty Images
Macy's is launching its first-ever NFT series featuring its iconic Thanksgiving Day parade balloons.
The retail giant will unveil a limited-edition collection of 9,510 non-fungible tokens to coincide with its 95th parade on November 25, Thanksgiving Day.
The tokens are free for anyone to mint beginning on the holiday. But the department store has structured the smart contracts of each token to ensure a 10% commission from every resale in the secondary market in perpetuity. The proceeds will be donated to the Make-A-Wish Foundation.
By employing NFT technology in this way, Macy's said it is forging a path of charitable contributions that go far beyond what traditional methods can typically achieve.
The NFTs
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