Louis Vuitton-Affiliated Château d’Esclans And BlockBar To Sell $22,000 NFT Rosé Barrel
Louis-Vuitton (LVMH) owned wine producer Château d’Esclans and spirits-focused blockchain marketplace BlockBar launched an NFT edition of the wine maker’s famed Garrus rosé on Monday.
“Château d’Esclans is making history with the first-ever sale of a barrel of Garrus using our new innovative leaderboard technology, exclusively on BlockBar,” the wine and spirits NFT platform’s announcement read. “As the first rosé on BlockBar, this single barrel is presented to wine collectors and aficionados who have the opportunity to purchase a quarter barrel (equivalent to 150 L = 200 x 750ML bottles) of Garrus, Château d’Esclans 2023.”
According to Château d’Esclans’ website, Garrus rosé is made from a vineyard featuring 100-year-old wines and fermented in new-age oak barrels, making it the vineyard’s “finest wine.”
Buyers of the Garrus rosé NFT can choose from three select bottle sizes: Magnums, Jeroboams, or the massive 1.5-gallon Methuselah.
Additionally, purchasers will be given a September VIP tour of the winery and vineyards alongside three guests. They will have lunch with the winery’s founder, Sacha Lichine, or Vice President Paul Chevalier while receiving their name etched on a barrel.
Château d’Esclans is making history with the first-ever sale of a barrel of Garrus using our new innovative leaderboard technology, exclusively on BlockBar.
As the first rosé on BlockBar, this single barrel is presented to wine collectors and aficionados who have the opportunity… pic.twitter.com/vVfdNiLKKt
— BlockBar (@BlockBar) May 13, 2024
The bidding for a portion of the sought-after NFT Garrus rosé bottle will start at $22,000 and closes May 31.
In 2019, LVMH bought a 55% stake in Château d’Esclans, though the amount is undisclosed.
LVMH’s
