Leading with Vision and Purpose: Eric Benz on the Future of the Cannabis Industry

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One decade after Washington and Colorado legalized cannabis for recreational use, the cannabis industry still faces an unfair stigma from a portion of the population as well as unfair treatment from established financial institutions. This stigma and unfair treatment exist even though cannabis has also been legal for medical use since 1996 and is currently a highly profitable industry.

Despite the well known medical benefits, the environmentally friendly effects, the positive influence on the supply-chain & the economy, as well as the cultural cache, the government and traditional financial institutions still prohibit cannabis companies from accessing financial services; no matter how much legal money a cannabis company earns, they are not allowed to store their money in banks. Beyond the unfair treatment, as the global cannabis market is expected to grow from USD 28 billion in 2021 to USD 197 billion in 2028, the banks and other established financial institutions are missing out on a great economic opportunity due to misguided and outdated beliefs.

Eric Benz is a legend in the payments, finance, and cryptocurrency industries and is intent on helping cannabis companies get access to the capital and financial services that most other industries have access to. Benz is on a mission to erase any lasting semblance of the stigma surrounding cannabis by highlighting the transformative power of the plant for physical and mental health as well as for industry. Combining his powerful vision and moral intentions for the industry with his candid leadership skills, experience, and network from his years working in payments, finance,