Leading virtual fashion brand raises $10 million to expand its presence in the metaverse

cointelegraph.com:

A digital space known as the metaverse is leading a new reality, where virtual items exist in gamified or parallel worlds online. Here, participants may work, socialize, own property and exchange items that exist in a world constructed on the blockchain. As companies continue to invest heavily in this space, brands must learn how to navigate this new frontier and determine their place in the digital world.

With growing interest in the metaverse and nonfungible tokens (NFTs), Space Runners is working to alleviate some of the unknowns in this transition. Space Runners is a metaverse fashion brand aimed to create interoperable fashion items for the metaverse and to build a space where fashion can be gamified for the first time.

By collaborating with different artists, celebrities and brands, the project is providing a foundation to meet the world where they are, supporting traditional businesses as they grow into the Fashion Metaverse landscape. By doing so, Space Runners’ goal is to become the largest fashion item provider across the metaverse and games regardless of their engines and blockchain.

“In the metaverse, we see fashion as an indispensable part of digital identity, self-expression and virtual culture. Away from the limits, open to interaction and innovation, fashion will be much more important for the metaverse than it is in the physical world,” Deniz Ozgur, co-founder of Space Runners, shares.

The leading metaverse fashion brand also announced a $10 million financing round, co-led by Polychain, Pantera Capital, Accel, Jump Capital and other participants, including Yat Siu, co-founder and Chairman of Animoca Brands, and Justin Kan co-founder of Twitch and Fractal.

Space Runners’ first launch was an NFT sneaker