Jon Trask, CEO of Dimitra, on Blockchain Tech for Farming and Agriculture | Ep. 309
In the latest episode of the Cryptonews Podcast, host Matt Zahab sat down for a meaningful discussion with Jon Trask, the CEO of the blockchain-based, agriculture technology-focused Dimitra platform.
In this exclusive interview, Jon Trask talked about:
Check out below some of the many things Trask and Matt discussed.
Trask noted that he grew up on his grandfather’s farm, after which he got into tech and supply chain business. He, in fact, worked for a number of multinational corporations in the food industry.
Six years ago, he built a blockchain-based identity system to manage businesses and farmers in Africa. Shortly after that, Trask traveled to DRC to witness some of the disparity between agriculture in Africa and agriculture in Canada, for example.
“There was a real need for things that we considered easily available and basic on farms in Canada,” he said, but farmers were not using it in Africa. This was due to availability, price, and technological accessibility.
“And we felt maybe we could do something about that.”
His colleagues and he started looking for other opportunities to expand upon the identity software that they had built. They created the foundation of Dimitra.
Smallholder farmers in the food industry make up just under 10% of the world’s population. But they’re very underserved from a tech perspective and earn very little for their effort.
Per Trask,
“A lot of them are really just focused on feeding their family and selling food into the community.”
He started working on bridging some of the gaps. For example, in Kenya right now, to be able to move their product out of the country and earn money for their product, need to meet several conditions. These include traceability, regulatory standards, satellite
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