ITV This Morning viewers ask 'what's the point' as they're divided over Alison Hammond segment

manchestereveningnews.co.uk:

This Morning has come under fire over one of its latest flashy segments. During Wednesday's edition of the ITV daytime show, viewers saw Holly Willoughby and Phillip Schofield introduce a film from Alison Hammond following her sun-soaked trip to Dubai.

The Friday This Morning host jetted off to the city in the United Arab Emirates at the end of April, sharing updates with her millions of social media followers while she was there. At the time, fans thought Alison was simply enjoying a spring break and was lapping up her content.

In one video she shared to Instagram the 47-year-old could be seen sipping on a refreshing-looking pink cocktail as the sun beamed down in the background before ditching her kaftan to swim in an infinity pool that overlooks the city. "Self care and self love is me right now," she captioned the video as she beamed for the camera.

READ MORE: ITV This Morning viewers spot Phillip Schofield 'fuming' minutes before the end of the show

She then returned to the photo-sharing platform with gorgeous selfie, showing her rocking a leopard print swimming costume and pair of square sunglasses while her hair had been scraped back into a chic bun and she'd popped on a red lip. Among those commenting was This Morning star and close friend Josie Gibson. Showing her support, she wrote: "Good people deserve good things. Have a beautiful time Hammando."

And Alison's work was finally shown on This Morning, with Holly and Phil revealing the pre-recorded segment as Alison in Arabia. The clip showed the mum-of-one living the high life in Dubai as she swam in an infinity pool and promoted the popular holiday destination.

However, viewers tuning in at home weren't too happy with the segment, mainly due to its placing