How to experience Web3 social through Lens Protocol?
Social media has infiltrated the everyday lives of a huge chunk of the global population. With media giants like Facebook and Twitter taking up a significant percentage of people’s time and attention, issues are not scarce. The main pain point stems from the exclusively centralized character of all these mega companies.
With the rise of blockchain technology and the advancement Web3 offers in the digital era, social media platforms are also bound to change. The times of centralized entities hogging all control over this sector of the online world are gone.
As users seek more transparency and control over their data, and conventional social media platforms take hit after hit for leaking customer information, the blockchain space has much to offer.
The current state of the social media industry allows big companies to control the information it gathers from their users fully. What’s more, if said companies go bankrupt or decide to block you from their services, your whole history and activity remain locked within the platform. Imagine that Twitter goes bankrupt, as alluded to by new owner Elon Musk - that would mean all your tweets, shares, likes, and follows will be forever gone along with the company.
The main goal for social media platforms that look to become decentralized is to relinquish some of that control. Most importantly, these platforms should let users have access to their own data and executive decision-making powers over who gets to see this data.
And the blockchain is the perfect medium for this shift in perspective to happen. With decentralization at the core of the technology, new social media algorithms and decentralized social graphs are now allowing creators, users, and companies to own their data and fully
Read more on cointelegraph.com
