Hong Kong's MTR Becomes World's 1st Transport Operator to Enter The Sandbox Metaverse

blockchain.news:

Hong Kong's MTR Corporation has become the first global transport operator to join The Sandbox metaverse to create new and immersive experiences in the virtual world.

The Corporation announced its partnership with The Sandbox on Thursday, April 21, and said that it will explore the metaverse and create new and immersive experiences in the virtual world.

The Sandbox is a decentralized gaming virtual world and a Hong Kong-based Animoca Brands subsidiary.

“We are excited for the strategic partnership with The Sandbox to embark on our new journey in the metaverse and engage customers in a brand-new way,” said Dr Jacob Kam, Chief Executive Officer of MTR Corporation.

The MTR Corporation plans to build a railway-focused virtual space in the metaverse to create unique immersive experiences through gamification and engage creators to collectively build this new community platform.

In a phone interview with Blockchain.News, the Corporation said that details about the future plans are yet to be released and currently the partnership is building a bigger roadmap for the coming years.

The future potential of the metaverse in enhancing Hong Kong's transport system is also yet to explored, Blockchain.News added.

The Corporation has also acquired a plot of land in The Sandbox metaverse where the company plans to build an immersive virtual station. By doing so, the Corporation is particularly targeting to increase interaction with the younger generation through Web3 and metaverse.

The gamified virtual station will be built in replication to the physical railway environment and players will experience an MTR journey that will be more than taking a ride, the Corporation said.

«There will be endless new possibilities, including driving a