The third annual Bitcoin Investor Study published by Grayscale Research demonstrated continued growth in interest, awareness, and adoption of Bitcoin and the digital currency ecosystem at large. The surge in BTC adoption this year is substantial.
More than half of the American Bitcoin holders began their investment for the first time during the last 12 months. Whereas 26% of surveyed investors already own Bitcoin. A significant rise from 23% in 2020 and 2019 (36%).
Source: Survey
Another sign that investors are increasingly treating Bitcoin as a store-of-value asset is the fact that many are choosing not to sell their position. A majority of investors continue to hold their Bitcoin today.
This highlights that Bitcoin is viewed as a long-term
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