He's better known for showing viewers how to whip up some Italian dishes in the kitchen, running his chain of restaurants and even hosting Family Fortunes.
But what we don't get very often is Gino D'Acampo turning agony uncle on This Morning.
Well, on Tuesday's edition of the ITV daytime show, Holly Willoughby and Phillip Schofield were joined by the celebrity chef for his latest phone-in segment.
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Gino, 45, first took on his own agony uncle part back in November before returning again a couple of weeks ago. Upon his return, there were no subjects off limits as Gino got stuck into dishing out advice.
During the phone-in, Gino left one caller mortified after she called in to ask the chef about ways to spice up her marriage.
The caller explained: "While I’m very, very happily married, sometimes, Gino, you just need that little bit of extra spice, and I thought with you being an international love god and a world famous chef, I cannot wait to hear your fabulous tips."
The chef replied to the viewer, named Julia: "You want a bit of spice in your life? I’m going to tread very carefully here. I think what you should do if you want to put spice in your marriage, is to try something that you haven’t tried before."
He then continued: "So, if you want to break down some boundaries within the limit of what you think your husband will accept - an example: try to have a threesome."
Holly and Philip's jaws dropped before they burst out laughing at Gino's frank advice with mum of three Holly exclaiming: "Oh my God," before covering her face.
Responding to the reaction in the studio, Gino
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